Nissan Deutschland Winterkomplettrad-Kampagne 2024
Winner
Excellence in Brand Strategy and Creation
Best AI Project of the Year
Details
With the current winter complete wheel campaign ‘Mia’, Nissan Germany Aftersales brings the new global brand strategy “Defy Ordinary” to the road: AI-generated visuals with a manga look instead of a conventional glossy shoot. Creative storytelling instead of a list of technical features. Innovation instead of convention. We communicate ‘Defy Ordinary’ - underlining the brand’s claim to challenge the ordinary. The result of the interplay between human creativity and AI-supported execution: convincing, bold communication in a market in which products are far too often presented interchangeably.
The Jury‘s Statement
With the campaign "Mia," Nissan Germany masterfully translates the brand strategy "Defy Ordinary" into captivating communication. The bold combination of AI-generated visuals in manga style and creative storytelling sets new benchmarks in a traditionally conventional market. Particularly striking is the seamless fusion of technology and cultural identity. This project exemplifies how brand work can be crafted emotionally and distinctively through differentiating aesthetics and strategic precision.
