Interactive 3D-Showroom
Gold
Excellence in Brand Strategy and Creation
Brand Communication – User experience
Details
Polypic GmbH developed an interactive 3D showroom for Krones AG, setting new standards in product and brand presentation. The tool serves trade shows, sales, training, and client engagement. Built with Unreal Engine 5 using RTX and DLSS, production lines are experienced photorealistically and interactively. Users switch between detail levels, see machines in action, and explore content via hotspots. Access is local or conveniently via Pixel Streaming. The design reflects Krones’ Drinktec 2025 appearance.
The Jury‘s Statement
Communicating complex industrial technology in a way that is understandable without oversimplifying it is a central task for brands in plant engineering. For Krones, Polypic developed the "Interactive 3D-Showroom" ("Interaktiver 3D-Showroom") as a platform that addresses exactly this challenge: clear user guidance, graduated levels of information and interactive access turn a technical presentation into a precisely guided brand experience. Design, motion logic and use across different devices follow a consistent brand idea. This creates a robust system for sales, trade fairs and training.
