HanseSail
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
The Hanse Sail is a success story should continue to be written. After 26 years it was time to hoist sails and the traditional Hanseatic brand to lead fresh waters. With a clear design, put we send a clear signal for progress and modernization. A brand relaunch, the Hanse Sail brand makes it future-proof.
The Jury‘s Statement
The Hanse Sail has been propelled into the future with a brand relaunch that harmoniously merges tradition and modernity. The revised corporate design impresses with its clear visual language and iconic design elements that vividly reflect the brand's maritime character. The digital transformation, including a new website and interactive features, elevates the brand to a contemporary level. Through a target group-oriented structuring of experience areas, the brand becomes tangible and emotionally engaging. This project excels with its strategic clarity, aesthetic consistency, and ability to position a heritage brand as timeless, relevant, and charismatic.
