Transforming a Brand for the Future: sbp
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Credits
Company / Customer
Agency / Design
Details
Design meets engineering. With the project “sbp – automation experts,” we are opening the door for a brand that has been established for decades to a completely new and visionary business model. At the heart of the new branding is the organically minimalist logotype “sbp,” accompanied by a modular sub-brand system. A key design highlight is the unique illustration world, which merges engineering-inspired forms with real-life imagery to create a hybrid perspective on high-tech processes. The website, corporate film, and business stationery form the core pillars of the brand transformation—through which MWI demonstrates its expertise as a specialist agency for brand identity.
The Jury‘s Statement
With the repositioning of S&B Automotive Engineering as SBP, a technically driven company was given a brand that clearly supports its move into new industries. Defining elements include a reduced logotype, a modular sub-brand structure, and an illustration world that renders technical processes clearly without losing precision. The fact that the website, film, and business stationery follow the same logic anchors the new identity across all touchpoints and makes the expansion of the business model robust from a brand perspective.
