Abiomed
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
Promote the top medical technology company Abiomed as an employer in the Aachen region and inspire talented professionals from the fields of manufacturing and engineering for a highly specialized career.
The Jury‘s Statement
Abiomed, a leading medical technology company, has demonstrated with its employer branding campaign how strategic and emotional communication can shape an employer brand. The combination of socially meaningful technology and personal employee stories creates a clear, authentic message. Through creative approaches such as the "heart gesture" and interactive formats, the campaign successfully engaged potential professionals and left a lasting impression. The project excels with its thematic depth, regional anchoring, and well-executed implementation that delivered tangible results.
