TECE SE

Winner
Excellent Brands
Heating and Bathroom

Credits

Company / Customer
Agency / Design

Details

“CLOSE TO YOU” is our corporate slogan. In order to improve a product, you need to better understand the needs of your customers. The slogan is therefore not just a promise. It stands for an attitude that we live by every day and that is expressed in a genuine interest in our customer's concerns and resulting in a strong culture of questioning. Could it be simpler, better, more beautiful? Coupled with a passion for technology and design, it is this attitude that has made us an internationally successful manufacturer of sanitary products and installation systems. Only those who are close to real work understand what really matters.

The Jury‘s Statement

In a market often perceived in terms of technical equivalence, TECE adopts a clearly defined stance with "close to you". The guiding question of simpler, better and more beautiful solutions anchors the brand recognisably in the requirements of installation, planning and design. This positioning is implemented consistently in both visual and verbal terms, giving even complex sanitary and system topics a precise, approachable language. Differentiation emerges here from customer proximity that is practised with consistency.
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