Markenrelaunch des Allgemeinen Krankenhaus Celle
Winner
Excellent Brands
Health and Pharmaceuticals
Details
The healthcare sector is facing major challenges today, which are characterized by increasing digitalization, demographic change and rising demands on the quality of care. The zeitgeist demands a balance between traditional care and the integration of innovative technologies in order to remain fit for the future. At the same time, hospitals need to strengthen their brand and identity in order to gain the trust of patients and position themselves as reliable players in the healthcare sector. This is why a brand relaunch was necessary for Allgemeines Krankenhaus Celle.
The Jury‘s Statement
The General Hospital of Celle has demonstrated with its brand relaunch how strategic clarity and a consistent brand experience can set new benchmarks in the healthcare sector. The combination of regional symbolism and emotional appeal creates an impactful brand identity that conveys trust and community. Particularly impressive is the seamless integration of the brand into internal processes and external communication – from employee identification to patient engagement. An outstanding example of strong brand management.
