Joe Broker – Modernes Investieren, wie für dich gemacht.
Winner
Excellent Brands
Banking and Financial Services
Details
With Joe Broker, a brand has been created that redefines how trading is positioned in the market: simple and clear, consciously personal, radically accessible. The name “Joe Broker” turns an abstract financial topic into a human character and stands for closeness, self-determination, and accessibility. Based on this mindset, a distinctive logo, a warm colour palette, characteristic typography, and illustrative elements shape the brand identity. They reduce complexity, build trust, and give the brand a unique and contemporary relevance. A strong presence that clearly sets itself apart—and appeals to a new generation of investors.
The Jury‘s Statement
In the competition for young investors, MetaDesign developed "Joe Broker" ("Joe Broker – Modern Investing, Made for You") for TARGOBANK as an independent brand that deliberately reduces distance to financial topics. The name gives the offer a personal point of address, while the positioning relies on clarity rather than jargon. Visually, the appearance remains coherent and approachable: warm colouring, distinctive typography and illustrative elements create orientation. Carrying this identity across the app, campaign and social media anchors the brand where trust and access are especially relevant in brokerage.
