firefly
Best of Best
Excellent Brands
Newcomer Brand of the Year
Details
Firefly is the latest sub-brand of nio inc., an international ev manufacturer known for premium products. After 2.5 years of development, firefly debuted in December 2024. It eliminates the compromises of conventional small cars, enabling a life on your own terms. Designed to help people do more of what they love, their way, with seamless integration into their daily lives. In 2025, firefly launches a 100 % electric compact car, combining smart technology, thoughtful storage, top safety, and an iconic design. The brand and design were created at nio’s global design centre in Munich.
The Jury‘s Statement
The new brand "Firefly" demonstrates how character strength and strategic precision can merge into a compelling brand presence. With its clear promise "Freedom to Glow," it offers more than just a product – it creates a platform for individuality and self-expression. The harmonious combination of striking design, smart technology, and a flexible, scalable communication approach is impressive in every aspect. Particularly noteworthy is its global orientation, which still allows for local adaptations. The brand’s consistent use of digital channels ensures both efficiency and quality. This project sets benchmarks in branding and showcases how a young brand can deliver targeted value to its audience. "Firefly" captivates with its consistent, impactful, and forward-thinking execution.
