WallDecaux Digestif Bar
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
With the “Digestif Bar Set”, 26zehn developed for WallDecaux a high-quality, long-term corporate presence for premium, congress and executive formats. The room-within-a-room concept transforms neutral locations and spaces within a single day into an iconic brand stage with a distinctive design language. Sculptural slatted architecture, more than 300 metres of indirect RGBW lighting, modular wall elements, a curved bar, refined materiality, as well as high-quality furniture and decor, create a strong spatial identity. Flexible in size, setup and use, the system becomes a scalable brand asset with long-term strategic value.
The Jury‘s Statement
For WallDecaux, the need was not for another event presence, but for a system that anchors the brand spatially with precision across changing venues. "WallDecaux Digestif Bar" ("WallDecaux Digestif Bar") answers this task with temporary architecture that derives orientation, atmosphere and situations for conversation from the brand logic. Materiality, lighting design and modular construction create a clear signature that can be adapted quickly and remains in long-term use. The project gains its relevance from combining concise staging with resource-conscious reuse.
