ION
Winner
Excellent Brands
Newcomer Brand of the Year
Details
ION is a brand whose first love was watersports. Launched back in 2004, we initially focused on wetsuits & neoprene products for the international surf, kite and wakeboard scene. ION's unique combination of high quality products wrapped in a progressive style and design translated from water to dirt. In the end, we want to share the stoke and love for the core feeling of surfing elements. No matter what kind of board or bike we ride. ION is about challenging yourself, experiencing nature and embracing the force of gravity. Therefore, we develop gear that is not only smart and innovative, but also transforms our passion into a unique design.
The Jury‘s Statement
ION has successfully established a brand that authentically embodies the passion for water sports and nature. With a precise brand strategy and a cohesive appearance, the seamless fusion of style and function is evident in every detail. Particularly noteworthy is the integrative approach that engages both internal and external audiences. The project impresses with clear values, consistent communication, and a contemporary, distinctive identity.
