Villeroy & Boch Welt
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
Villeroy & Boch World. The Villeroy & Boch World creates a spectacular contrast to the historic setting of the Old Abbey. Pure emotion is evoked here - an immersive journey into the world of the brand. Each room unfolds its own scenography, transforming functional sanitary ware into atmospheric spaces of well-being. From the immersive time tunnel and the interactive ceramic mixing table to highlights such as the sculptural globe made of 42 washbasins, the pioneering spirit of a lifestyle brand is revealed - one that has not only demonstrated innovation for around 300 years, but made it truly tangible.
The Jury‘s Statement
From what had previously been a largely factual brand presentation, Beyond Future one develops "Villeroy & Boch Welt" ("Villeroy & Boch World") into a spatial brand environment that translates heritage and the present into a clear visitor dramaturgy. Historical substance, interactive stations and multisensory scenography do not serve as backdrop, but as brand management: they open up the brand to new target groups without diluting its core. What matters here is the transformation of a former company museum into a walk-through customer journey with a distinct point of view.
