brandstack
Winner
Excellence in Brand Strategy and Creation
Brand Digitalization
Details
brandstack – Greater efficiency through smarter brand intelligence. brandstack is the transformative next-level human-centred digital brand management solution of ID works, enabling companies to digitalize and automate their brand assets and team workflows efficiently. brandstack combines state-of-the-art digital asset management and tech-ready brand and design governance with the latest AI-augmented digital brand services. brandstack simplifies brand management, improves collaboration, and thus increases the efficiency, consistency, creativity, and effectiveness of brand work. We enhance human brand intelligence without replacing it.
The Jury‘s Statement
As brand work becomes more digital, complexity and coordination effort increase across many organisations. id works addresses this development with "brandstack" as a conceptually clear system that brings together governance, asset management, workflows and AI-supported assistance in one application. Its design and structure follow real brand processes rather than tool logics. This creates a digital approach to brand management that facilitates collaboration, safeguards consistency and deliberately preserves human decision-making authority.
