Markenrelaunch der Messe Düsseldorf
Winner
Excellent Brands
Corporate Brand of the Year
Credits
Company / Customer
Agency / Design
Details
Messe Düsseldorf, one of the world’s most successful trade fair organizers, sends a strong signal with its new brand identity: it is the international platform for those who create tomorrow’s business. With 20 leading global trade fairs, worldwide reach, and in-depth industry expertise, it sets the pace. A clear brand strategy and a powerful visual presence make this role tangible: as a dynamic brand experience featuring a distinctive logo, fresh colour accents, and striking imagery. Digitally optimized, flexible, and consistent across all touchpoints – from the first click to the encounter on site.
The Jury‘s Statement
Before the relaunch, Messe Düsseldorf’s market strength was only partly visible in its brand presence. The repositioning sharpens the umbrella brand through a clear architecture and carefully evolves the familiar “m” instead of seeking identity through rupture. A digitally conceived design system with precise imagery, a revised colour palette and highly legible typography secures presence across many touchpoints. For a corporate brand with an international portfolio, this exact combination of orientation, differentiation and consistent day-to-day implementation is what matters.
