Albi
Winner
Excellence in Brand Strategy and Creation
Best AI Project of the Year
Details
Albi is a smart chatbot that supports students in grades 8–11 in exploring careers in the skilled trades. Developed by think moto for the Bildungsforum Handwerk, Albi translates the values of craftsmanship into a digital brand personality that feels approachable, supportive and lively. Through intelligent conversational design, a strong visual identity, and responsibly applied technology, Albi makes skilled trades tangible, builds self-confidence, and opens up new perspectives. Career guidance thus becomes a meaningful brand experience with social impact.
The Jury‘s Statement
Career guidance in the skilled trades often fails not because information is missing, but because of the way it is addressed. think moto develops "Albi" into a digital brand character that reaches young people in the right tone and frames guidance as dialogue. Conversational design, visual identity and restrained use of technology are closely aligned and give the system a clear stance. This creates an AI-supported brand experience in which closeness is not simulated, but credibly realised through language, design and context of use.
