Weishäupl
Winner
Excellent Brands
Corporate Brand of the Year
Details
Brand relaunch. For over 50 years, Weishäupl Möbelwerkstätten has stood for masterful craftsmanship and a strong family bond – now in its second generation. With our new brand identity, we blend tradition with a fresh, innovative spirit. In doing so, we not only captivate a young, dynamic audience, but also preserve the deep connection our loyal customers cherish. The result: a bold, modern brand presence that masterfully bridges the gap between timeless consistency and a forward-looking vision.
The Jury‘s Statement
Weishäupl has been synonymous with high-quality garden furniture and parasols for over five decades, embodying tradition and craftsmanship. The brand project successfully evolved the company’s classic identity while establishing a modern, forward-looking appeal. The harmonious blend of timeless aesthetics, distinctive communication, and strategic clarity makes this brand presence an impressive example of sustainable brand development. Its consistent execution strengthens identification and creates an unmistakable presence.
