Rheinische Hochschule: Modernes Rebranding & Website Re-Launch
Winner
Excellent Brands
Education and Research
Details
The rebranding project of the Rheinische Hochschule aims to develop a modern visual identity that reflects the values of the university. A particular focus is on the development of master templates. This ensures a coherent presentation of the university and strengthens its recognisability. In addition, a UX design is being developed based on the rebranding. The optimised usability will be particularly evident on the website. The website content is presented effectively and attractively thanks to a user-friendly structure and intuitive navigation.
The Jury‘s Statement
With its rebranding project, Rheinische Hochschule Köln has achieved a visually and conceptually impressive repositioning. The fusion of tradition and modernity becomes tangible through a striking corporate design that subtly conveys values such as change and dynamism. Particularly noteworthy is the consistent user-centric approach in the website relaunch: a streamlined information architecture and mobile optimization set benchmarks in digital communication. This project impressively demonstrates how strategic brand work can sustainably strengthen educational institutions.
