Foyer Dialoge
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Credits
Company / Customer
Agency / Design
Details
With FOYER DIALOGE, the Bavarian State Ministry of Housing, Construction and Transport establishes a pioneering platform for discourse on future living spaces. The strategic approach developed by KW NEUN – from naming and branding to modular scenography – translates complex topics into a confident, tangible identity. This concept guarantees maximum brand consistency across all touchpoints. Whether in dynamic panel discussions or informative exhibitions: the strategy makes the Ministry's innovative strength tangible as a modern, dialogue-oriented actor and creates a vibrant stage for knowledge transfer.
The Jury‘s Statement
Where event formats in the public sector often remain focused on the mere communication of information, KW NEUN uses "Foyer Dialoge" ("Foyer Dialogues") to establish a robust brand platform for ongoing professional exchange. The serial identity creates orientation across changing topics, while the formal language derived from the building’s architecture gives the format a precise spatial reference. With modular scenography, sustainable materials and a uniform application across digital and physical touchpoints, dialogue is given a reliable stage that is appropriate to the brand.
