Shaping The Future Of Rail Infrastructure
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
Under the motto “Shaping The Future Of Rail Infrastructure”, Vossloh developed an international brand campaign - derived from the further developed brand identity. With new design elements, a three-phase campaign with the milestone InnoTrans 2024, the world's leading trade fair for rail technology, and creative elements. With the Future Xperience, Vossloh combines today's solutions with visions for tomorrow - in an immersive brand experience world.
The Jury‘s Statement
Vossloh, a company focused on sustainable rail infrastructure, has created a fascinating brand experience with the “Future Xperience.” The immersive installation combines technological precision with visionary scenarios, making the future of mobility tangible. Striking visual and acoustic elements meet a clear brand message, positioning Vossloh as a forward-thinking partner. The seamless integration of design, technology, and interactivity sends a powerful signal for the brand’s future viability and authenticity.
