MANN-FILTER – Einführungskampagne nachhaltigere Fahrzeugfilter
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
More sustainable products perform less well? Not at MANN-FILTER! The new innovative vehicle filters, whose production significantly reduces crude oil consumption and noticeably lowers the carbon footprint, combine more sustainability with consistently high performance! This important message will be communicated to workshops and drivers in a global campaign – charming, effective, and authentic. The core element is “Sammy,” a squirrel that is unusual for the industry, flexing his muscles and representing the “power of nature.” Combined with a clear, flexible structure and the signal colour yellow, it's a real guarantee for success!
The Jury‘s Statement
Communicating more sustainable materials in a performance-driven aftermarket requires one thing above all: trust. For MANN-FILTER, FACT developed an international campaign that addresses precisely this hurdle. With "Sammy", it finds a distinctive image for the product’s natural origin without sacrificing technical credibility. The clear structure across digital, analogue and editorial touchpoints ensures orientation and recognisability. The campaign draws its impact from linking the brand colour, guiding idea and a character that brings together sustainability and the promise of performance.
