Erlebe dein Draußen
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
Get outside, switch off, and experience moments that will stay with you forever: Petromax launches its brand campaign OWN YOUR OUTDOORS with the testimonials Bastian Schweinsteiger and Felix Neureuther. At the heart of the campaign is a 20-second brand spot, which can be seen on CTV, social media, and at the POS. The spot accompanies the two top athletes, who are friends, on a day out in nature. With the central message “Outdoors is not a place, but a feeling,” Petromax is positioning itself as a brand for experiences beyond everyday digital life. Whether it's family time, an adventure in nature, or a meal cooked over an open fire.
The Jury‘s Statement
In a market where outdoor is often framed through equipment and performance, Petromax takes a different approach with "Erlebe dein Draußen" ("Experience your outdoors"): the campaign anchors the brand in a personal understanding of nature as a counterpoint to everyday digital life. The spot featuring Bastian Schweinsteiger and Felix Neureuther stages closeness and shared experience rather than celebrity. Across CTV, social media and POS, this stance takes on a clear form that brings together reach, recognisability and brand image.
