Kampagne Sozialverband Schleswig-Holstein
Winner
Excellence in Brand Strategy and Creation
Branded CSR Activities – Social
Details
Conception and implementation of a comprehensive campaign to promote the company's own inclusion activities, in particular the Inclusion Award, and to attract new members through this important social issue.
The Jury‘s Statement
A social association previously associated mainly with reliability has visibly repositioned its brand through the theme of inclusion. The campaign combines social commitment with clear brand development: an activating stance, a visual language that presents participation as normality, and a participation mechanism that leads beyond communication into action. The resulting public response, internal identification and renewed interest in membership give the brand’s social commitment a well-founded basis.
