Bosch PRO Experience
Winner
Excellence in Brand Strategy and Creation
Brand Impact of the Year
Details
Bosch Professional Power Tools and Accessories and follow red joined forces to transform Motorworld Metzingen into the stage for an international brand experience. At the Bosch PRO Experience 2025, over 800 guests from 19 countries experienced around 200 new products at 14 hands-on stations and workshops across 26,000 square meters of event space. Highlights included the #EngineeredForAction campaign and the launch of the EXPERT range. From concept to design to direction, from storyline to logistics – close collaboration resulted in a consistent, emotional event with measurable impact and lasting resonance.
The Jury‘s Statement
From national dealer formats, Bosch Professional and follow red developed an international platform that clearly brings together brand management and business objectives. "Bosch PRO Experience" organises positioning, campaign, product experience and knowledge transfer into a coherent dramaturgy. Design and direction give the brand a consistent presence without overstating the B2B context. The format gains relevance because it does not merely claim partnership, but structures it through exchange, orientation and concrete sales work.
