Nachhaltig aufgeladen: Die Symbiose des EnBW Schnellladenetzes mit den Nachhaltigkeitsdimensionen Ökologie, Gesellschaft und Wirtschaftlichkeit
Winner
Excellent Brands
Sustainable Brand of the Year
Details
EnBW is paving the way for the mobility transition – the EnBW HyperNet, Germany's largest fast-charging network, makes it easy for people to switch to electric cars. In 2024, EnBW reached a new level with the construction and opening of its fast-charging park near Chemnitz, focusing in particular on the aspect of sustainability. The company aligns its activities in all sectors according to the three dimensions of environment, society and economy – from charging parks to events that shape the brand image. The latest chapter: Next Level Currents, the new and CO2-neutral episode together with Places – A Musical Journey.
The Jury‘s Statement
EnBW demonstrates how sustainable mobility can be holistically designed. With its fast-charging park in Lichtenau, it combines ecological, social, and economic aspects in an impressive way. A wooden roof with photovoltaic panels, barrier-free design, and inspiring events like “NextLevel Currents” create a distinctive brand experience. This project sets benchmarks for electromobility and showcases how brand work can be thoughtful, relevant, and sustainable.
