MAHLE Workshop Heroes
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
MAHLE Aftermarket goes Hollywood: Where can you still find real heroes? MAHLE Aftermarket knows them! We honour workshop employees with titles from international movie blockbusters and showcase our products and services in the style of Hollywood: the “MAHLE Workshop Heroes”. From thermal management, engine parts and filters to workshop equipment and diagnostics. A wide range of products for true workshop heroes.
The Jury‘s Statement
MAHLE Aftermarket has created a powerful tribute to workshop employees with the “MAHLE Workshop Heroes” campaign. The combination of Hollywood aesthetics with workshop themes is both charismatic and striking, showcasing the extensive product and service range in an impressive way. By integrating digital and interactive formats and embedding it into the target audience’s daily lives, the campaign successfully builds lasting connections. This project excels across the board with its strategic clarity and creative versatility.
