Kitzbühel
Winner
Excellent Brands
Tourism and Gastronomy
Details
NEW – BOLD – FEARLESS. The KITZBÜHEL Magazine enters its 9th edition with a fresh, bold, and fearless design – modern, clear, and full of energy. It is a product of Kitzbühel’s comprehensive brand relaunch, which shifts the destination from natural imagery to futuristic, stylish visuals. The content core remains intact, and the magazine continues to tell the stories that define and inspire Kitzbühel. Authenticity, excellence, progressiveness, pioneering spirit, joie de vivre, and sport remain at the heart. With “Your Time is NOW”, Kitzbühel positions itself as an experience brand for a sophisticated audience.
The Jury‘s Statement
In the competition for discerning guests, scenic appeal alone is no longer enough. Kitzbühel Tourismus therefore sharpens the brand through a magazine that consistently carries the relaunch into an editorial format. The new visual language shifts the destination from familiar closeness to nature into a style-conscious, forward-looking setting without abandoning its narrative core. Content, design and tone of voice form a precise brand image that does not merely describe a stay, but positions it as an attitude and a cultural experience.
