Schluss mit dem Unerwarteten - FingerHaus GmbH
Winner
Excellence in Brand Strategy and Creation
Brand Impact of the Year
Details
‘We banish the unexpected’: With this promise, FingerHaus, one of the leading manufacturers of prefabricated wooden houses, directly addresses the biggest concerns of many potential home builders and charmingly but emphatically shows the personified ‘unexpected’ in the door. The attention-grabbing campaign is told across all channels in print, TV, digital and at the point of sale, impressively demonstrating how the manufacturer's numerous benefits ensure a worry-free house-building experience. This holistic campaign establishes FingerHaus as a friendly and reliable partner in building your dream home.
The Jury‘s Statement
In prefabricated housebuilding, where many providers communicate in similar ways, FingerHaus starts with "Schluss mit dem Unerwarteten" ("An End to the Unexpected") at the actual barrier to decision-making: fear of uncertainty in the building process. The personified core motif translates complex concerns into a clear, memorable image and carries the positioning consistently across all touchpoints. Brand building and sales-oriented communication are not treated separately here, but guided by the same idea. Its relevance comes from linking differentiation directly to a real need of the target group.
