BOCAR – Brand Creation & Design
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
The BOCAR Group is a globally active company based in Mexico – with German DNA. BOCAR focuses on the development and production of aluminium and plastic components for the world's most important car manufacturers. Against this background and the global transformation in the automotive industry, we were commissioned to develop a clear brand identity and brand positioning, a convincing brand architecture and a modern and future-proof corporate identity for BOCAR and all its subsidiaries. And a coherent communication concept for the global markets.
The Jury‘s Statement
The BOCAR Group, a globally leading provider of aluminum and plastic components for the automotive industry, has achieved an impressive transformation with this branding project. The unified brand architecture brings all subsidiaries together under a global brand, creating a distinctive and recognizable identity. Particularly noteworthy is the flexible use of the new logo, serving as a “brand shaper,” along with the authentic imagery and expanded color palette. This project sets benchmarks for modern, consistent brand design and demonstrates how strategic branding can tackle global challenges.
