myLife Lebensversicherung
Winner
Excellent Brands
Digital Brand of the Year
Credits
Company / Customer
myLife Lebensversicherung AG
Agency / Design
myLife Lebensversicherung AG
Details
As a life insurance company, myLife exclusively offers pension solutions where customers and financial advisors can agree on remuneration for consulting and brokerage services independently, individually, and directly. Low product and administrative costs ensure that more money is left over for retirement provision. Maximum transparency and innovative design options when taking out a policy, as well as countless adjustment options during the term, create the greatest possible freedom for personal security. MyLife and its pension solutions are regularly recognized by leading rating agencies.
The Jury‘s Statement
Where pension products are often communicated through complexity and sales logics, myLife opts for digital clarity. The brand translates its commission-free life insurance model into communication that brings together cost awareness, transparency and individual flexibility in an understandable way. The website, information materials and ongoing digital content follow a consistent line of argument and make even complex topics accessible. This presence gains relevance because it does not merely claim trust, but builds it through understandable information and lasting usability in contact with customers and intermediaries.
