FLSK
Winner
Excellent Brands
Product Brand of the Year
Details
The team of FLSK believes a product needs to do more. Therefore, it has to better. It has to improve one's life and create incomparable moments. It has to perfectly combine the highest technology and puristic design. It must be special. Deciding for FLSK means deciding for easy-going enjoyment, appreciative glances and incomparable moments.
The Jury‘s Statement
In a market for everyday products where quality is often merely claimed, FLSK relies on a clearly led brand positioning. Under the guiding idea "Life made better.", the brand brings together durable product quality, reduced design and responsibility-related services into a coherent overall picture. This line extends from the visual presence to partnerships and the service experience. The result is a product brand that differentiates itself in the competitive environment not through novelty, but through a dependably implemented attitude.
