edoc
Winner
Excellent Brands
Telecommunications and IT
Details
edoc is one of Germany's leading IT specialists for Enterprise Content Management (ECM). With ECM, companies can access documents globally and automate business processes – simply, paperlessly, and in a resource-efficient manner. As part of the re-positioning strategy, edoc, in collaboration with the B2B communications agency zuk., has significantly sharpened its brand profile. This includes the development of a unique visual identity and the creation of an emotional corporate language for seemingly "dry" IT topics. The clear brand promise: with edoc by your side, digitalizing business processes can also be enjoyable. Do it for the smile!
The Jury‘s Statement
edoc has demonstrated through its comprehensive branding work that even technically oriented topics can be designed to be emotional and approachable. As part of its re-positioning, a clear and memorable brand identity was created, characterized by impactful corporate language and a striking visual design. Particularly noteworthy is the empathetic approach that makes digitalization accessible and motivating for customers. This project sets benchmarks for brand-driven communication in the IT sector.
