Pure Original
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Agency / Design
Details
With “Pure Original,” we put our core business at the centre: hobs as the heart of our brand. For the launch of new models, we created an immersive trade fair journey – from intuitive controls and glass ceramic haptics to motor, fan, and carbon filter. Each touchpoint made the technology tangible, culminating in a fully equipped kitchen as a real living space. After the fair, the launch was extended consistently across all digital channels.
The Jury‘s Statement
In a market where many offerings have become increasingly similar in functional and visual terms, BORA once again positions its core business as the point of reference. "Pure Original" brings product and brand together through a clearly structured dramaturgy, from technical details and materiality to the kitchen as a living space. The campaign combines trade fair experience, teaser phase and digital extension into a consistent overall presence. This results in brand communication that precisely anchors the brand's origins, expertise and relevance within the category.
