Simplify: Trade fair appearance for Schattdecor at Interzum 2025
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
In an increasingly complex world, our trade fair appearance at Interzum 2025 is all about one guiding principle for Schattdecor: “simplify” – a clear focus on what truly matters. From the outside, the stand presents itself as powerful and minimal. Inside, visitors encounter a carefully curated experience that adds depth: inspiring trend worlds and clearly presented content invite exploration. Complexity becomes tangible. Content becomes an experience. At the heart of it all is not the presentation of products, but the storytelling behind them. The stand design doesn’t distract – it guides: clearly, calmly, consistently.
The Jury‘s Statement
Where trade fair stands often rely on abundance and quick stimuli, Schattdecor uses "Simplify: Trade fair appearance for Schattdecor at Interzum 2025" to focus on concentration and guidance. The appearance structures a complex offering into a clear customer walk, curates content rather than products, and translates brand attitude into spatial dramaturgy. Reduced architecture, thematic trend worlds and zones for exchange provide orientation without overdirecting the visit. This results in a trade fair format that turns brand, material and conversation into a coherent experience.
