Schluss mit dem Unerwarteten - FingerHaus GmbH
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
‘We banish the unexpected’: With this promise, FingerHaus, one of the leading manufacturers of prefabricated wooden houses, directly addresses the biggest concerns of many potential home builders and charmingly but emphatically shows the personified ‘unexpected’ in the door. The attention-grabbing campaign is told across all channels in print, TV, digital and at the point of sale, impressively demonstrating how the manufacturer's numerous benefits ensure a worry-free house-building experience. This holistic campaign establishes FingerHaus as a friendly and reliable partner in building your dream home.
The Jury‘s Statement
In a market that often relies on similar imagery and promises, FingerHaus shifts the focus to the most sensitive point in the decision-making process: concern about uncertainties during the building process. "Schluss mit dem Unerwarteten" ("An End to the Unexpected") captures this tension in a concise guiding idea and translates it, through the figure of the personified Unexpected, into a communication system that works across channels. The campaign links brand profile with sales relevance because it does not merely claim reliability, but makes it tangible and communicable at every touchpoint.
