Deutschland macht den Vorsorge-Check
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
With “Deutschland macht den Vorsorge-Check”, R+V Versicherung has launched a comprehensive life care campaign in 2024, providing people with an easy-to-understand and straightforward way to access their future care planning. The focus is on the three essential pillars of prevention: income protection, retirement planning and health care provision. At its core is a user-friendly, non-binding online check that gives interested individuals a quick initial overview of their personal provision situation. A large-scale 360° campaign effectively markets the topic to reach a wide audience.
The Jury‘s Statement
With “Germany does the preventive care check,” R+V Versicherung impressively demonstrates how a complex topic like preventive care can be communicated clearly and accessibly. The user-friendly online check, combined with a holistic approach to the three main areas of preventive care, creates a lasting impact. The 360° campaign excels with its reach, target audience relevance, and consistent messaging. This project sets benchmarks in brand communication and delivers an impressive impact, both strategically and creatively.
