DELIFE
Winner
Excellent Brands
Interior and Living
Details
DELIFE stands for exceptional furniture design that blends quality, functionality, and individual aesthetics. Designed and developed in Germany, the brand creates trend‑driven, high‑quality furniture from select materials. Since 2008, DELIFE has offered over 5,000 ready‑to‑ship products, fast delivery, and customer‑oriented service. With over 120 employees and more than 2 million customers, DELIFE is one of Germany’s leading online furniture retailers.
The Jury‘s Statement
In a market shaped largely by price and interchangeability, DELIFE sharpens its role as a design-led brand with a distinctive formal language. The brand harmonisation connects positioning, visual clarity and digital use into a coherent whole. Particularly relevant in the living sector is the fact that design does not remain a mere stylistic promise, but becomes part of the brand experience through availability, configuration and cross-channel management. This results in a clearly managed brand that provides orientation and stands apart recognisably from a purely retail model.
