Eckert & Partner – Marke mit dem richtigen Temperaturgefühl.
Winner
Excellent Brands
Employer Brand of the Year
Credits
Company / Customer
Agency / Design
Details
Eckert & Partner has stood for technical expertise in refrigeration, ventilation and energy technology for over 100 years. But the world of refrigeration is cold – not just in content, but in perception. It took more than a new design: it took a new felt temperature. The brand idea "We feel your temperature" unites opposites: precision and emotion, technology and humanity, cold and warm. A reinterpreted logo, a gradient from cold to warm, people-centred imagery, a distinctive icon system and a witty tone of voice define the new identity – consistently, across every channel.
The Jury‘s Statement
In a technically driven market that is particularly demanding in recruitment, Eckert & Partner uses "Eckert & Partner – Marke mit dem richtigen Temperaturgefühl." ("Eckert & Partner – a brand with the right sense of temperature.") to establish a precise repositioning: away from the narrow focus on refrigeration technology and towards a more humanly charged temperature competence. Logo, colour gradient, imagery and tone of voice consistently follow this idea across all touchpoints. The fact that employer communication is designed not as an add-on but as part of the core brand makes the presence clearer, more approachable and sustainable for applicants in the long term.
