B. Braun - Driving advancements in health care
Winner
Excellent Brands
Corporate Brand of the Year
Details
As a leading medical technology company, B. Braun protects and improves the health of people around the world. For more than 185 years, the family-owned company has been accelerating progress in health care with a pioneering spirit and groundbreaking contributions. This innovative strength continues to be the foundation of B. Braun's success today — always with the goal of improving clinical outcomes, cost of care and patient benefits. 64,000 employees live Sharing Expertise worldwide, they make B. Braun a true partner that develops integrated solutions and sets new standards.
The Jury‘s Statement
In healthcare, technological expertise alone is not enough; a strong corporate brand must provide orientation across many applications and touchpoints. B. Braun addresses this task with a clearly managed brand architecture that holds values, design and communication together in a stringent way. From the visual system to campaigns, digital channels and brand spaces, a coherent presence emerges that makes integrated solutions legible as a reliable brand promise. This gives the brand presence because attitude and application follow the same logic in every format.
