Die Württembergische ist #fürdichda
Winner
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Credits
Company / Customer
Details
The #fürdichda-campaign put our advisors throughout Germany in the spotlight and took an innovative approach to creating a new way for our young target group to access insurance and advisory topics: Together with three content creators from the trendy fields of music, art, and cooking, real advisors implemented creative projects and wove them into clips for social media and YouTube with insurance topics. At the same time, the campaign showed that Württembergische, even as a southern German company, is there for its customers in person and locally in every direction.
The Jury‘s Statement
Insurance rarely reaches younger target groups through traditional advisory communication. With "#fürdichda" ("there for you"), Württembergische chooses a different approach: it links the local presence of its advisers with the cultural interests of the target group and develops content in which advice is not merely claimed but becomes visible in concrete action. The collaboration with content creators is creatively well directed and implemented in a channel-appropriate way. This results in a brand presence that brings together closeness, presence and relevance across many touchpoints in a plausible way.
