COLLECTION WIESENBERGER SALAMI
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
The 360° campaign developed by koeppelundscherhaufer for -COLLECTION WIESENBERGER SALAMI - highlights the uniqueness of the brand: its taste is primarily due to the time it takes to mature. This gives it its character. Delicate pepper notes, slight sweetness, and a mature meat character. IT CAN ONLY BE GOOD.
The Jury‘s Statement
In an interchangeable, price-driven segment, Wiesenberger gives its product quality a clear brand form for the first time. For "COLLECTION WIESENBERGER SALAMI" ("Collection Wiesenberger Salami"), the identity was developed consistently from maturation time, production standards and delicatessen positioning, and translated into a reduced design system that makes the product's value visible on shelf. The fact that this approach is maintained consistently across brochure, website, POS and campaign gave the range a resilient profile and opened the way into national retail.
