MoPA – Das Museum of Promotional Articles
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
MoPA is a globally unique format combining design, storytelling, and brand identity. It premiered at PSI 2024 as a temporary museum with time capsules, shop, café, and app. The exhibition presented promotional products as reflections of zeitgeist and change. Supported by a website, social media, and a high-end coffee table book, MoPA became a cultural platform for the entire industry.
The Jury‘s Statement
In an industry that usually presents itself at trade fairs through ranges and new products, cyber-Wear sets a different benchmark with "MoPA" ("The Museum of Promotional Articles"). The temporary museum format anchors promotional products in a cultural context and gives the specialist subject a clear narrative structure through spatial dramaturgy, time capsules, publication and app. The presentation approaches an exhibition not as floor space, but as a content-led brand encounter. This creates a format that plausibly connects dialogue, recall and continuation beyond the trade fair moment.
