firefly
Winner
Excellent Brands
Transport and Mobility
Details
Firefly is the latest sub-brand of nio inc., an international ev manufacturer known for premium products. After 2.5 years of development, firefly debuted in December 2024. It eliminates the compromises of conventional small cars, enabling a life on your own terms. Designed to help people do more of what they love, their way, with seamless integration into their daily lives. In 2025, firefly launches a 100 % electric compact car, combining smart technology, thoughtful storage, top safety, and an iconic design. The brand and design were created at nio’s global design centre in Munich.
The Jury‘s Statement
“Firefly” impressively demonstrates how a sub-brand can establish its own identity while benefiting from the strength of its parent brand. With a clear focus on smart technology, safety, and striking design, it successfully reimagines the compact electric vehicle. The emotional brand world built around “Freedom to Glow” conveys a powerful message: freedom without compromise. The harmonious blend of aesthetics, functionality, and strategic brand management makes a bold statement in a competitive market landscape.
