Mynaric
Gold
Excellent Brands
Telecommunications and IT
Details
360-degree laser communication. MYNARIC is a space technology company founded in 2009 by former DLR employees, with headquarters in Munich and Los Angeles (USA). The company develops laser communication systems for airborne and spaceborne satellite constellations. As part of a revised brand strategy, a new corporate identity and brand experiences were implemented and established across trade shows, company locations, and digital communications, culminating in the NASDAQ IPO at Times Square (NYC).
The Jury‘s Statement
Mynaric, a leading company in optical laser communication, has impressed with a strategically sound and aesthetically powerful brand approach. Through targeted measures, a highly complex and invisible technology was transformed into a tangible and distinctive brand world. The consistently cohesive implementation – from the concise corporate identity to its international presence – builds trust and impact. Particularly noteworthy is the ability to define a niche clearly and position the brand as a unique player in a demanding market.
