30 Jahre #NextLevel
Gold
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Details
comdirect – brand of Commerzbank AG is celebrating its 30th anniversary. Founded in 1994 as an online broker, comdirect is now a direct bank and online broker with one of the widest and highest quality service offerings on the market. To mark the anniversary, extensive marketing campaigns for new and existing customers have been developed and rolled out in the market under the umbrella of “30 Years of #NextLevel”. In addition to classic campaigning disciplines across the entire marketing funnel, a highlight was the online competition #NextLevel, which was based on the model of a classic 90s-style “Jump & Run” game.
The Jury‘s Statement
comdirect is a direct bank and online broker known for its broad and high-quality range of services. The 360° campaign “30 Years #NextLevel” impresses with its strategic clarity and consistent focus on digital experiences. The interactive online contest inspired by a 90s-style “Jump & Run” game stands out, playfully conveying the brand’s values. The combination of digital formats, community building, and sustainable measures demonstrates a thoughtful and forward-thinking approach to brand management. With a meticulously orchestrated communication mix, the brand is presented in an impressive way, giving this project a distinctive radiance.
