Virtual Photoshooting – for Real
Gold
Excellence in Brand Strategy and Creation
Brand Innovation and New business models
Details
The Wiethe agency is one of Europe's largest providers of content for e-commerce. The use of a virtual photo studio revolutionises fashion photography, as the physical and digital worlds can be combined. With the help of Unreal Engine, a realistic studio is recreated in digital space, equipped with lights, softboxes and cyclical backgrounds to simulate real studio lighting effects. In post-production, this creates a seamless illusion of an on-location production. This innovation offers considerable flexibility and efficiency, combined with high quality and realistic visualisation.
The Jury‘s Statement
Wiethe, one of the leading providers of content in e-commerce, has redefined the possibilities of fashion photography with its virtual photo studio. By leveraging cutting-edge technologies like Unreal Engine, it seamlessly merges the physical and digital worlds. The precise execution is remarkable, simulating realistic lighting scenarios in the studio while providing real-time previews of the final scene. The combination of creative depth and strategic efficiency establishes a completely new dimension in content production. This innovation stands out for its groundbreaking relevance and the impressive fusion of aesthetics and functionality. It sets new benchmarks in brand communication and vividly demonstrates how technology and creativity can harmoniously come together.
