BUWOG Bauträger GmbH
Winner
Excellent Brands
Real Estate and Property
Details
BUWOG can look back on over 70 years of experience in the residential real estate sector and currently has a development pipeline of around 55,000 residential units under construction and in planning in Germany. The brand places the topic of living and the target group's attitude to life at the center of the communication activities, as well as BUWOG's consistent focus on quality in the area of neighbourhood development and sustainable new construction. Cross-media campaigns, social media storytelling and suitable landing pages accompanied the projects as well as the BUWOG podcast, now in its 10th season at www.buwog.de/podcast
The Jury‘s Statement
BUWOG establishes itself as a strong brand in the residential real estate sector, effectively placing sustainability and quality of life at its core. With its clear brand strategy, it succeeds in uniting complex topics such as sustainable neighborhood development and modern housing concepts into an impressive brand communication. Cross-media campaigns, distinctive content, and a target-oriented approach create a consistent and memorable brand presence. This outstanding combination of sustainability, aesthetics, and strategic clarity makes the project particularly compelling in its category.
