Die neue Kunst der Kaffeekreation
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
The campaign for the WMF espresso NEXT combines athletic elegance with barista excellence. Rhythmic gymnast and Olympian Margarita Kolosov perfectly showcases the semi-automatic portafilter machine: like her graceful performance, the WMF espresso NEXT embodies precision, aesthetics, and effortlessly perfect results – every time. At the heart of the 360° campaign is a spot that highlights how precision and repetition in technology create impressive elegance.
The Jury‘s Statement
WMF, a leading provider of professional coffee machines, demonstrates with the campaign for the WMF espresso NEXT how brand communication unites precision and aesthetics. Margarita Kolosov’s graceful performance impressively showcases the connection between technical perfection and emotional impact. The consistent integration of visual and content-driven messaging across various channels creates a harmonious, sophisticated brand presence. This project excels through its strategic clarity and powerful execution.
