blueEvo - Die Evolution einer Tradition. / blueEvo - The evolution of a tradition.
Gold
Excellent Brands
Building and Elements
Details
With more than 170 years of experience, but a little over 10 years since the last product launch, Winkhaus is bringing blueEvo, an electronic locking system, to the market. It is the first Winkhaus product with its own distinct branding. The product development and branding were carried out simultaneously, evolving together while honouring Winkhaus’ tradition – by maintaining a connection to the corporate identity through colours and typography. The branding emphasizes high-quality product presentation, authentic customer communication, and a user-focused approach. Within the company it empowers and motivates.
The Jury‘s Statement
Winkhaus, a company with over 170 years of tradition, introduces "blueEvo", an electronic locking system distinguished by its well-conceived brand strategy. The combination of modern product branding and a seamless connection to the corporate identity achieves a harmonious balance between innovation and tradition. The branding project stands out with high-quality visuals, authentic communication, and a user-centric approach that resonates with both external and internal audiences. Particularly noteworthy is the versatile design of the branding, uniting flexibility and precision. "blueEvo" sets new standards in the category, showcasing how brand work can be executed with strategic and creative excellence.
