cardiostrong
Winner
Excellent Brands
Sports and Outdoor Goods
Details
Cardiostrong stands for high-quality, innovative cardiovascular fitness equipment. The brand’s treadmills, rowing machines, exercise bikes, ergometers, and cross trainers are sold exclusively through the Fitshop Group’s online stores and physical retail locations across Europe. With compact dimensions, modern entertainment features, and timeless design, these award-winning machines are specifically developed for home use. Many cardiostrong models offer unique and advanced features — such as the stepless stride length adjustment on the EX90 cross trainer, or the Aquastream, one of the quietest water rowing machines on the market.
The Jury‘s Statement
In the home fitness market, technical performance alone is not enough; what is needed is a brand that considers everyday life, space and use. cardiostrong positions itself here with a clear profile for home use: functionally well-considered equipment, a reduced formal language and integrated entertainment features all follow a shared brand idea. The fact that this claim is carried through precisely across the range, sales channels and user experience gives the brand clear orientation in a densely occupied segment.
