LBS Audio Branding
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Acoustic and Sensoric branding
Details
Once a jingle, now a jewel. The legendary LBS jingle from the 1980s is more than just nostalgia: it’s a strategic brand asset. Especially among the 40+ generation, this sound still resonates strongly—a treasure of implicit brand knowledge that many companies today struggle to build from scratch. We’ve tapped into this acoustic heritage and transformed it into a modern, cross-channel sound branding.
The Jury‘s Statement
Where acoustic brand cues lose connection over time, LBS does not opt for a fresh start but for the intelligent development of a familiar motif. The well-known jingle is removed from its nostalgic context and transferred into a robust sound system that works without vocals and functions across media, service situations and digital interfaces. This creates a brand sound that does not merely preserve memory, but makes it usable in the present.
